Course of the Force
A joint venture between Lucasfilm, Nerdist Industries, and Octagon, Course of the Force is a relay-style event stretching from Santa Monica Pier, down Highway 1 to Redondo Beach, with participants handing off a specially designed Light Saber in lieu of a torch to benefit the Make A Wish Foundation. Tons of people, aliens, clones, and even Marty McFly came out for this multi-day event.
(source: starwarsblog)